Magento eCommerce stores must entice potential clients who frequently buy on mobile devices to succeed in today’s competitive market. To appeal to mobile customers, there are several options, including developing a responsive website, a native app, and a Progressive Web Apps (PWA) in Magento 2.
What is a Progressive Web App (PWA)?
Progressive Web Applications (PWAs) were conceptualized by Google developers in 2015. These programs provide users with a website experience that functions. Like a mobile application without requiring them to download any additional software from an app store. Users can easily locate these web applications through a search engine and access them immediately using a browser. eCommerce companies profit from developing Progressive Web Apps since it eliminates. The need to produce numerous native apps for different mobile operating systems.
Features of Progressive Web Apps
PWAs are a type of web app that combines the best of both web and mobile app experiences. They aim to provide a fast, reliable, and engaging user experience across various devices and network conditions. Here are some key features of Progressive Web Apps:
- Responsive Design: PWAs incorporate responsive design principles, ensuring they adapt and perform well on various screen sizes and orientations, including smartphones, tablets, and desktops.
- Offline Functionality: One of the most significant features of PWAs is their ability to work offline or in low network conditions. They use technologies like service workers to cache resources and provide users with basic functionality. Even when not connected to the internet.
- App-like Experience: PWAs provide an app-like experience within the web browser. Users can access PWAs via browser URLs without needing app store installations but can also add them to their home screen for quick access.
- Offline Data Storage: PWAs can store data locally using techniques like Indexed DB or Web Storage. This enables the app to function and display content even when the user is offline.
- Secure: PWAs are served over HTTPS, which ensures Magento security and privacy. This is especially important when dealing with sensitive information or user interactions.
- Cross-browser Compatibility: PWAs aim to function across different web browsers, thereby reducing the necessity for platform-specific development. However, certain features might have varying levels of support across browsers.
- Linkable: PWAs enable easy content or app state sharing via URLs.
- Automatic Updates: PWAs can update themselves in the background, ensuring that users can always access the latest version without manually updating.
- Low Storage Footprint: Compared to traditional native apps. PWAs generally have a smaller storage footprint since they don’t require a separate installation or consume a significant amount of device storage.
- Engagement and Analytics: PWAs can use web analytics tools to track user engagement, interactions,. And behavior, helping developers make informed decisions about improving the app.
- Responsive Design: PWAs adapt to different device sizes and orientations, providing a seamless user experience across various devices.
Overall, Progressive Web Apps aim to bridge the gap between web and native app experiences by combining the best features of both worlds. They provide a faster, more reliable, and engaging experience for users while also offering advantages for developers in terms of development and maintenance.
Difference Between PWAs and Native Apps
PWAs aim to obfuscate the line between native apps and the mobile web so that their solutions mimic native apps and extend their functionality to mobile browsers.
- Progressive Web Apps are driven by mobile browsers, enabling them to be supported by both iOS and Android, in contrast to native apps. Which can only be used with iOS or Android devices.
- Installing a native program requires downloading from an app store, while a Progressive Web program can be added to your home screen for installation.
- The possibility to download the most recent versions of native programs from the app store. However, updating a Progressive Web App necessitates reloading the page.
- Progressive Web Apps require no device storage
Why Integrate Progressive Web App in Magento 2?
Due to the inclusion of Progressive Web Apps, Magento consumers have shown a lot of interest in the Magento 2 PWA Studio. You should request that your eCommerce company add PWA into Magento 2 for the following three reasons:
Providing the best possible user experience for mobile devices
The use of a progressive web app does not require downloading. Users can also use the program without a network connection and synchronize their operations in the background. These characteristics contribute to elevating the experience.
Alternative to developing native apps that are less expensive
Since PWAs just need one codebase to function across multiple platforms, they are more affordable than native apps. Native apps, in contrast, demand twice as much time and effort for development and maintenance.
Apps in the future
Progressive Web App (PWA)-enabled Magento 2 websites are more than just a fad. PWA technology is how apps will function in the future. Numerous Magento store owners who have used this technology claim that mobile user happiness has increased. Future forecasts predict that this trend will further intensify.